Facebook Is Throttling Nonprofits and Activists
We have seen a dramatic drop in the organic reach of our Facebook posts, especially over the last 6 months or so. Furthermore, when we do make minimal investments in Facebook advertising, we are inundated with what seem to be likes from fake accounts or click farms. This creates a catch-22. Facebook needs to improve the algorithm and have different standards for not only non-profits and social causes but I would argue local businesses as well (you are probably genuinely interested in seeing the occasional post from your neighborhood business).